A weekly newsletter

Where heritage
meets the machine.

Real AI, applied to real businesses. Written by a guy who runs a 120-year-old menswear store in Duluth — not a conference stage.

For small business owners who are AI-curious but not AI-native. What works, what breaks, what it costs.

What you get every Thursday.

The Lead

One deep story. A real business, a real tool, a real outcome. ~800 words.

The Workbench

One thing you can do today. Specific, practical, with the exact steps. ~300 words.

The Wire

3–5 links from the week that matter to someone running a real business. ~200 words.

~1,300 words total. A 5–7 minute read.

"I run a 120-year-old clothing store and I'm building it on an AI-native stack. Every week I report back from inside the experiment."

— Kyle, Duluth MN